FirstMate

How we collect consent

Opt-in evidence for FirstMate, which answers missed calls for boat and fishing charter captains and texts the caller back about the call they made.

The consumer contacts the business first. Every message we send is a reply to a phone call that person made to that business, from the number they called from. We have no sign-up form, no purchased lists, and no way to text a number that has not called us. If nobody calls, nothing is ever sent.

The flow, end to end

  1. 1

    The customer calls the charter

    Someone rings the charter business to ask about a trip. The captain is out on the water and can't answer. This call is the consent event: the customer chose to make contact, using the number the business publishes, and their caller ID is the number we reply to. No one else can be texted.

  2. 2

    They hear that a text is coming

    The call is answered automatically. This is the exact wording the caller hears, spoken aloud, before they hang up — it tells them a text is on its way, so the message is expected:

    Thanks for calling Reel Deal Charters. The captain is out on the water right now and can't take your call. We'll text you right back to get your trip details. Talk to you soon.

    A caller who does not want a text can simply not reply to it, or reply STOP.

  3. 3

    One text, about the call they just made

    Sent once the call ends, to the number that called. It carries both the opt-out and the help instruction:

    Thanks for calling Reel Deal Charters! Reply with your dates and party size and we'll call you back. STOP to opt out, HELP for help.

    If they never reply, this is the only message they will ever receive. There are no reminders and no follow-ups.

  4. 4

    A short exchange, if they reply

    Replies are written by an automated assistant, one message at a time, in direct response to what the customer sent. Because each reply is generated for that conversation there is no fixed script to quote — the exchange below is representative of what is sent, and the rules it works inside are listed in the next section:

    • Thanks for calling Reel Deal Charters! Reply with your dates and party size and we'll call you back. STOP to opt out, HELP for help.
    • Hey, looking at the 14th or 15th of August
    • Good timing, that's a nice stretch. How many of you, and are you after inshore or offshore?
    • 4 of us. What does a half day run?
    • The captain handles pricing, he'll go over it when he calls. Inshore or offshore for you?
    • Offshore, we want to try for mahi
    • Perfect, I'll have the captain give you a call when he's back on shore to sort out the schedule.

    Once it has the dates, the party size and the kind of trip, it hands off to the captain and stops. It does not text again.

    If the assistant cannot be reached, one fixed message is sent instead and the conversation ends there:

    Thanks for getting back to us! The captain at Reel Deal Charters will give you a call to sort out the details. Reply STOP to opt out.

What the assistant may and may not say

The assistant exists to collect trip details so the captain can return the call prepared. It is instructed, in every request, that it must never:

  • quote or estimate a price, or discuss cost in any way
  • confirm that a date is available
  • confirm, promise, hold or book a trip
  • answer anything outside trip details — it defers to the captain
  • send anything promotional, or mention any service beyond the trip the caller asked about

Nothing it sends is an offer, a quote, or a confirmation. Pricing, availability and booking are settled by the captain, by phone.

Message frequency

Every message responds to something the customer did: making the call, or sending a text. One message goes out after the call. After that we only reply, one message per message they send, and only until the details are collected — typically two or three exchanges. Nothing is scheduled, nothing recurs, and a customer who does not reply receives exactly one message per call they make.

This is not a marketing programme. There is no list, no campaign, and no message that is not a direct reply to that customer's own inquiry.

Opting out, and help

The first message carries Reply STOP to opt out, HELP for help. Replying STOP — or UNSUBSCRIBE, CANCEL, END, QUIT — at any point stops everything immediately, both at the carrier level and in our own records, and the assistant is not given the message to reply to. Replying HELP returns the business name and contact details.

An opted-out number cannot be texted again, even if the person calls back later.

What we store, and for how long

For each call: the caller's phone number, the time of the call, and the identifier for that call. For each conversation: every message in both directions with its timestamp, and the trip details taken from it — the dates asked about, the party size, and the kind of trip.

It is visible only to the captain whose number was called, and is used only so they can return that call. We never sell or share it, and it is never used for marketing. Message content is sent to Anthropic to generate each reply, and is not used to train models.

Lead records are deleted after 12 months. Opt-out records are kept indefinitely, because that is what lets us keep honouring them. Full detail is in our privacy policy.

Questions about this page, or to request deletion, email noelsonlineprojects@gmail.com.